Demarq Limited respects your privacy and is committed to protecting your personal data in compliance with the General Data Protection Regulation (GDPR), applicable data protection and privacy laws.
This privacy notice aims to give you information on how Demarq Limited collect and processes your personal data, applicable to the data we collect through our website www.demarq.uk and the data we hold to support our business services.
Our full, parent company name is Demarq Limited with offices registered in both the UK and Republic Of Ireland. Our UK company registration number is 09343588 and our registered address is: The Old Electrical Workshop, Welby, Grantham, Lincolnshire, UK, NG32 3LT.
Demarq Analytics Limited is a subsidiary of Demarq Limited, whose UK company reference number is 10875730.
Demarq Consulting Limited is a subsidiary of Demarq Limited, operating out of the Republic Of Ireland with company registration number 622571.
This privacy notice is applicable to both parent and subsidiary organisations where Demarq Limited represents the controller, responsible for your personal data (collectively referred to as “Demarq Ltd”, “we”, “us” or “our” in this privacy notice).
What personal information do we collect
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where an identity has been fully and permanently anonymised.
We may collect, use, store and transfer different kinds of personal data about you which we have classified as follows:
Identity Data: including first name, last name, job title and place of work.
Contact Data: email address, work postal address and telephone numbers.
Technical Data: including cookie identifiers, internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Usage Data: information about how you use our website and services.
Marketing and Communications Data: including your preferences for receiving marketing communications from us and contact history across channels that include email, telephone and postal correspondence.
How we collect personal data
We use different methods to collect data from and about you that include information obtained –
Directly from you: this includes personal data you provide when you:
- Download content from our website
- Book and/or attend one of our training courses
- Request marketing to be sent to you
- Subscribe to our newsletters
- Book and/or attend one of our events
Through automated technology: as you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
Third parties. We may receive personal data about you from various third parties, including those set out below:
- Email marketing services such as MailChimp
- Analytics providers such as Google Analytics
- Email service providers such as Google (Gmail)
- Professional social media networks such as LinkedIn.
- Other business partners, sub-contractors in technical, payment and delivery services, advertising networks and search information providers.
Through partners – personal data that is provided through our trusted partners with a shared and legitimate business interest. This may include
- Technology vendors
- Lead generation agencies
- Business to Business (B2B) event companies and exchanges.
What we use your data for
We use the the personal information you provide to
- Make suggestions and recommendations to you about events, training courses or services that may be of interest to you;
- Deliver newsletters and other information that you have signed up to receive;
- Deliver training, consultancy or services through a contract that you have entered into;
- Position our services and discuss opportunities with prospects qualified through lead generation agencies or networking event providers.
- Respond to ITT (Invitations to Tender) and RFP (Request for Proposal) both directly and indirectly through one of our partners.
- Use data analytics to improve our website, services, marketing, customer relationships and experiences.
Our lawful basis for processing your data
Most of our processing is covered under the legal basis “performance of a contract” where we need to use your personal information for providing the services you have requested or have contracted with us.
When we communicate with you regarding products and services you may be interested in receiving from us in the future, we use “legitimate interest” as our legal basis for processing. Since we are communicating with you in the context of your corporate activity and identity, and not in relation to your personal or private life, we believe this to be reasonable, necessary, balanced and fair behaviour in the context of our target audience.
You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us using the details provided below.
Where do we store your personal data
Your personal data may be held in our secure, cloud based CRM system and document repository. Implicit to this is the fact that data may be physically stored on servers outside of EU member states. Our suppliers and vendors, which provide these services to Demarq are however, fully compliant with the GDPR and applicable data protection laws.
Who we share your data with
How long we keep your personal information
We will hold your personal data for as long as is necessary and throughout any period of contractual obligation. For other business activities, such as direct marketing, we will remove any personal data we hold about you beyond the a period outlined in our data retention policy or at your specific request.
How to keep your personal information up-to-date
It’s important for both you and us that your personal information is correct. If you believe this not the case, please e-mail the amended details using the contact details below.
Exercising your rights over how we process your personal information
You have the right to request a copy of the information that we hold about you. If you would like a copy of your personal information, please email or write to us using the contact details in this policy.
We will get in contact to verify your identity and If we do hold information about you we will:
- give you a description of it
- tell you why we are holding it
- tell you who it could be shared with
- let you have a concise and clear copy of the information
- our legal basis for processing your personal information
Should you wish to not receive information from us in future, you can action this by simply clicking the unsubscribe link you will find on our marketing e-mails or by sending an email using the contact details below where we will remove you from our marketing database and activity.
Should you wish to exercise your right to be forgotten and for us to remove your information entirely (and assuming we have no other obligation to keep it) then please let us know and we will promptly action this.
We take all reasonable steps to ensure both our systems and your personal data is treated with privacy and security in mind. Personal data is secured through strict access control and made available only to those with a qualified business justification.
You can contact us by email or post using the following information
- Email address: firstname.lastname@example.org
- Postal address: Demarq Limited, The Old Electrical Workshop, Welby, Grantham, Lincolnshire, UK, NG32 3LT
If you have any questions or complaints please contact our Data Protection representative, using the contact details above, who will deal with your request promptly.
If you are still not satisfied with the way your question or complaint was handled, please refer to guidelines available and specific to your regional, advisory authority.
- Within the UK, this will be the Information Commissioner’s Office. https://ico.org.uk/concerns/.
- For Republic of Ireland, this will be the office of the Data Protection Commissioner. https://www.dataprotection.ie/docs/complaints/1592.htm
Last Revised: January 2021