Storytelling with data

Equip your analysts with a proven framework for developing impactful slide-decks that engage stakeholders and secure buy-in.

What is it?

Being able to lead an audience to a recommendation or conclusion effectively without getting bogged down in detail or distracted by ‘noise’ is a challenge for many analysts. This course provides a framework for developing impactful, engaging slide-decks that will improve the chances of maintaining audience attention and of securing buy-in to your vision/results.

Who is it for?

Suitable for all data analysts – insight analysts; marketing analysts; credit risk analysts; data scientists; modellers; business intelligence professionals – anyone whose job it is to provide insight and analysis to their organisation or their organisation’s clients.

Content: skills modules included


  • Informative presentations vs. persuasive presentations

Developing your story

  • Storyboarding
  • Articulating your narrative
  • Visualising your story
  • Engaging with the audience

Case study

What are the fees?

Get in touch to discuss in-house training.

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This course is part of the
'Advanced analytical effectiveness' level
Other courses within this level:
Managing stakeholders Influencing and negotiating

Why choose Demarq to train your data analysts?


We’re experienced data analysts ourselves, so we know what’s useful and insightful, and what isn’t.


Our hands-on courses entail real-world case studies and tasks that test learning along the way.


Your analysts can come away from our courses and apply our advice and our methods right away.


We’ve trained more than 1,000 analysts from various industries: banking, retail, telco, and more.

Some of the businesses we’ve trained and coached

Telegraph Swinton Insurance Co-op bank HSBC EDF Boots

What analysts think of our training

Easy to absorb

Thoroughly enjoyed the course. The interactive nature of it made it fun and easy to absorb the learning.

Memorable and adaptable

Fantastic. Really important concepts presented in a memorable and adaptable (to real-life situations) way! Thank you.

Really good, very relevant!

Really good, very relevant! Have not seen anything else out there similar which is specifically geared towards analysis.

Incredibly positive

Thoroughly enjoyed it and couldn’t recommend it any more highly. Incredibly positive.

Our courses

All of our courses are designed to inspire your team to work better together and with stakeholders, proving that they’re far from being just a bunch of ‘number-crunchers’.

2 days
Delivering analytics for business

Effective analysts need more than just technical skills. We can teach your analysts how to plan projects for success, and how to communicate better with stakeholders.

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1 day
Presenting data for impact

Analysis has more impact when it’s presented well. We'll show your analysts how to make their outputs clearer and more understandable through data visualisation and commentary.

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1 day
Storytelling with data

Analysis is far more compelling when it tells a story. We will give your analysts the formula for effective slide-decks that maximise stakeholder buy-in.

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1 day
Managing stakeholders

Effective liaison can be difficult for junior analysts, but establishing and maintaining effective working relationships is a skill they will need.

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1 day
Influencing and negotiating

Delivering persuasive arguments to different personality-types is a specialist skill, but one that will raise any analyst’s profile. We can teach it.

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2 days
Managing analysts

Transitioning from analyst to manager entails a huge shift in approach and mindset. Our coaching will prepare your analysts for effective management.

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Storytelling with data

Our training will raise your data analysts’ profiles and enhance their work. Want to know more?

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