Influencing and negotiating

Equip your analysts with enhanced skills and techniques that will strengthen their influence over customers and stakeholders.

What is it?

This course gives analysts the enhanced skills and techniques needed to improve their influence over customers and stakeholders – combining theory with practical, real-life case studies and team exercises to give participants an opportunity to apply their learnings.

Who is it for?

This course is ideal for those analysts who wish to improve the influence that their work has on peers and key stakeholders.

Content: skills modules included


  • Cialdini’s ‘Six Principles of Persuasion’
  • Anchoring and framing
  • Influencing scenarios
  • Understanding your influencing style


  • Negotiating outcomes and approaches
  • Common negotiating behaviours
  • Developing a negotiation strategy

What are the fees?

Get in touch to discuss in-house training.

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This course is part of the
'Advanced analytical effectiveness' level
Other courses within this level:
Storytelling with data Managing stakeholders

Why choose Demarq to train your data analysts?


We’re experienced data analysts ourselves, so we know what’s useful and insightful, and what isn’t.


Our hands-on courses entail real-world case studies and tasks that test learning along the way.


Your analysts can come away from our courses and apply our advice and our methods right away.


We’ve trained more than 1,000 analysts from various industries: banking, retail, telco, and more.

Some of the businesses we’ve trained and coached

Telegraph Swinton Insurance Co-op bank HSBC EDF Boots

What analysts think of our training

Easy to absorb

Thoroughly enjoyed the course. The interactive nature of it made it fun and easy to absorb the learning.

Memorable and adaptable

Fantastic. Really important concepts presented in a memorable and adaptable (to real-life situations) way! Thank you.

Really good, very relevant!

Really good, very relevant! Have not seen anything else out there similar which is specifically geared towards analysis.

Incredibly positive

Thoroughly enjoyed it and couldn’t recommend it any more highly. Incredibly positive.

Our courses

All of our courses are designed to inspire your team to work better together and with stakeholders, proving that they’re far from being just a bunch of ‘number-crunchers’.

2 days
Delivering analytics for business

Effective analysts need more than just technical skills. We can teach your analysts how to plan projects for success, and how to communicate better with stakeholders.

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1 day
Presenting data for impact

Analysis has more impact when it’s presented well. We'll show your analysts how to make their outputs clearer and more understandable through data visualisation and commentary.

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1 day
Storytelling with data

Analysis is far more compelling when it tells a story. We will give your analysts the formula for effective slide-decks that maximise stakeholder buy-in.

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1 day
Managing stakeholders

Effective liaison can be difficult for junior analysts, but establishing and maintaining effective working relationships is a skill they will need.

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1 day
Influencing and negotiating

Delivering persuasive arguments to different personality-types is a specialist skill, but one that will raise any analyst’s profile. We can teach it.

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2 days
Managing analysts

Transitioning from analyst to manager entails a huge shift in approach and mindset. Our coaching will prepare your analysts for effective management.

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Influencing and negotiating

Our training will raise your data analysts’ profiles and enhance their work. Want to know more?

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