Delivering analytics for business

Equip your data analysts with the skills and techniques needed for providing effective analytical service.

What is it?

This practical soft-skills course is designed to arm an analyst with the key skills, behaviours and techniques that enable them to provide effective analytical service to their internal customers and stakeholders – thereby elevating their own profile while demonstrating their value.

Who is it for?

This course is suitable for all data analysts – insight analysts; marketing analysts; credit risk analysts; data scientists; modellers; business intelligence professionals – anyone whose job it is to provide insight and analysis to their organisation or their organisation’s clients.

It is equally relevant for junior analysts who are just starting out and analysts who are more experienced and looking to develop greater trust and credibility with their stakeholders.

Content: skills modules included

Day 1

Perspective and perception

  • Why technical skills alone do not make a great analyst
  • The difference between passive and proactive analytical service models
  • The key elements of good analytical service
  • Common challenges faced by analytical teams


  • The importance of stakeholder contact points
  • Developing trust and credibility with stakeholders
  • Key steps to developing effective briefs
  • Effective questioning to identify the true needs of the stakeholder
  • The importance of simple communication
  • Maintaining trust and credibility with stakeholders
  • The importance and impact of adapting the right attitude

Day 2


  • Why we sometimes over-commit and under-deliver
  • Effective prioritisation of workloads
  • Identifying and applying appropriate negotiation styles
  • Using assertiveness to tackle common pressure situations
  • Using transparent planning to manage and communicate workloads

What are the fees?

Get in touch to discuss in-house training.

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This course is part of the
'Analytical effectiveness' level
Other courses within this level:
Presenting data for impact

Why choose Demarq to train your data analysts?


We’re experienced data analysts ourselves, so we know what’s useful and insightful, and what isn’t.


Our hands-on courses entail real-world case studies and tasks that test learning along the way.


Your analysts can come away from our courses and apply our advice and our methods right away.


We’ve trained more than 1,000 analysts from various industries: banking, retail, telco, and more.

Some of the businesses we’ve trained and coached

Telegraph Swinton Insurance Co-op bank EDF HSBC Boots

What analysts think of our training

Easy to absorb

Thoroughly enjoyed the course. The interactive nature of it made it fun and easy to absorb the learning.

Memorable and adaptable

Fantastic. Really important concepts presented in a memorable and adaptable (to real-life situations) way! Thank you.

Really good, very relevant!

Really good, very relevant! Have not seen anything else out there similar which is specifically geared towards analysis.

Incredibly positive

Thoroughly enjoyed it and couldn’t recommend it any more highly. Incredibly positive.

Our courses

All of our courses are designed to inspire your team to work better together and with stakeholders, proving that they’re far from being just a bunch of ‘number-crunchers’.

2 days
Delivering analytics for business

Effective analysts need more than just technical skills. We can teach your analysts how to plan projects for success, and how to communicate better with stakeholders.

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1 day
Presenting data for impact

Analysis has more impact when it’s presented well. We'll show your analysts how to make their outputs clearer and more understandable through data visualisation and commentary.

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1 day
Storytelling with data

Analysis is far more compelling when it tells a story. We will give your analysts the formula for effective slide-decks that maximise stakeholder buy-in.

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1 day
Managing stakeholders

Effective liaison can be difficult for junior analysts, but establishing and maintaining effective working relationships is a skill they will need.

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1 day
Influencing and negotiating

Delivering persuasive arguments to different personality-types is a specialist skill, but one that will raise any analyst’s profile. We can teach it.

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2 days
Managing analysts

Transitioning from analyst to manager entails a huge shift in approach and mindset. Our coaching will prepare your analysts for effective management.

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Delivering analytics for business

Our training will raise your data analysts’ profiles and enhance their work. Want to know more?

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